Zapier's traffic jump secret from 1.2 to 6.3M monthly visits, $800M studio expansion halted because of AI, Klarna AI assistant handles two-thirds of customer service chats in its first month, and more

25 Thg03, 24

Marketing School - Digital Marketing and Online Marketing Tips

In episode #2705, we discuss Zapier's recent surge in traffic, a popular automation tool, and analyze the strategies behind its success, including internationalization and programmatic SEO for driving traffic and conversions. We also explore AI's potential impact on industries like animation studios and customer service, highlighting the need for businesses to adapt and leverage AI for improved efficiency and profitability.

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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)

TIME-STAMPED SHOW NOTES:

(00:00) Today’s topic: Zapier's traffic jump secret from 1.2 to 6.3M monthly visits, $800M studio expansion halted because of AI, Klarna AI assistant handles two-thirds of customer service chats in its first month, and more
(00:45) Zapier added international pages and programmatic content
(01:47) Discussion on the conversion rate of traffic from chat GPT-related pages
(02:39) Speculation on the percentage of revenue generated by chat GPT-related pages
(04:23) Neil Patel believes chat GPT-related pages drive less than 5% of revenue
(05:03) Importance of internationalization and cultural adaptation for success
(06:08) Most people are not willing to do the work to achieve certain benefits
(07:23) Discussion on average number of flights per year for the average person
(08:47) Tyler Perry halts $800 million studio expansion after seeing AI capabilities.
(09:21) AI's cost-saving potential is a major game changer for companies.
(09:55) Klarna's AI chatbot reduces support ticket time from 11 minutes to 2 minutes.
(10:18) Klarna estimates AI bot will add $40 million in profit per year.
(11:03) AI can build an entire customer acquisition system for SMBs.
(11:27) Custom-built AI solutions may be more suitable for enterprise companies.
(12:25) Pay-for-performance marketing agencies will see increased efficiencies with AI.
(12:54) Companies will shift spending from human labor to ad dollars or acquisitions.
(13:37) M&A opportunities arise from identifying companies lacking AI efficiencies.
(13:58) That’s it for today! Don’t forget to rate, review, and subscribe!