Marketing School - Digital Marketing and Online Marketing Tips | Podcast - Nhac.vn

Marketing School - Digital Marketing and Online Marketing Tips
Marketing School - Digital Marketing and Online Marketing Tips
iHeartPodcasts
Claim ownership
Giới thiệu
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate businesses. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School YouTube channel to get more marketing goodness.
Có mặt tại
Cộng đồng
2528 podcasts
Pat Flynn and Eric Siu share key insights for entrepreneurial success, emphasizing storytelling, overcoming comparison, and building community. They highlight the evolution of income reports and the importance of delegation in scaling businesses. Their wisdom extends to parenting as entrepreneurs, emphasizing patience and continuous learning.   Watch the full interview here: https://youtu.be/Fcq5V2D-euI   TIME-STAMPED SHOW NOTES: (00:00) Introduction and deep pocket monster (02:22) Card party events (03:49) The fallacy of view chasing (06:28) Creating a community experience (09:31) Growing the event and world records (13:04) The cost and value of events (21:35) The power of long-form content   Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.
27ph
27 Thg03, 24
In episode #2707, we discuss Gartner's prediction of a 26% drop in search traffic, the increasing popularity of alternative platforms and social networks, and the significant inflows of assets into Bitcoin ETFs, which indicate strong market demand.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more (01:24) Alternative platforms and the growth of social networks (04:05) The limitations of newsletters as standalone businesses (05:27) The impact of recessions on sponsorships (07:16) Newsletters as marketing channels (09:06) The marketing genius of Bitcoin and the demand for crypto newsletters (10:03) The growth of Bitcoin ETFs and the inflow of assets (12:44) The success of Bitcoin and the power of a good product (14:42) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.
14ph
27 Thg03, 24
In episode #2706, we discuss the value of CEOs, the cost of LinkedIn services, the role of AI in sales development, the importance of taste in content creation, creating impactful stories, and expressing personal opinions.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How much are CEOs actually worth?, How this CEO pays $300k a year for LinkedIn services, The end of inbound SDRs?, and more (02:22) The value of CEOs (03:41) The cost of LinkedIn services (04:48) The role of AI in sales development (07:05) The changing landscape of inbound sales (10:01) The combination of AI and human touch (11:24) The importance of taste in content creation (14:12) Creating impactful stories (15:07) Expressing personal opinions (15:37) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.
15ph
26 Thg03, 24
In episode #2705, we discuss Zapier's recent surge in traffic, a popular automation tool, and analyze the strategies behind its success, including internationalization and programmatic SEO for driving traffic and conversions. We also explore AI's potential impact on industries like animation studios and customer service, highlighting the need for businesses to adapt and leverage AI for improved efficiency and profitability.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Zapier's traffic jump secret from 1.2 to 6.3M monthly visits, $800M studio expansion halted because of AI, Klarna AI assistant handles two-thirds of customer service chats in its first month, and more  (00:45) Zapier added international pages and programmatic content (01:47) Discussion on the conversion rate of traffic from chat GPT-related pages (02:39) Speculation on the percentage of revenue generated by chat GPT-related pages (04:23) Neil Patel believes chat GPT-related pages drive less than 5% of revenue (05:03) Importance of internationalization and cultural adaptation for success (06:08) Most people are not willing to do the work to achieve certain benefits (07:23) Discussion on average number of flights per year for the average person (08:47) Tyler Perry halts $800 million studio expansion after seeing AI capabilities. (09:21) AI's cost-saving potential is a major game changer for companies. (09:55) Klarna's AI chatbot reduces support ticket time from 11 minutes to 2 minutes. (10:18) Klarna estimates AI bot will add $40 million in profit per year. (11:03) AI can build an entire customer acquisition system for SMBs. (11:27) Custom-built AI solutions may be more suitable for enterprise companies. (12:25) Pay-for-performance marketing agencies will see increased efficiencies with AI. (12:54) Companies will shift spending from human labor to ad dollars or acquisitions. (13:37) M&A opportunities arise from identifying companies lacking AI efficiencies. (13:58) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.
14ph
25 Thg03, 24
In episode #2704, we explore Elon Musk's lawsuit against OpenAI and delve into the motivations driving it. The conversation also scrutinizes Tesla's position as an AI-focused company, examining the trade-offs inherent in its vehicles. We analyze the financial implications of the lawsuit and reflect on the pivotal role and vision of a CEO in such high-stakes scenarios.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Being the CEO is the worst job ever (01:23) Elon Musk's motivation (03:46) The trade-offs of Tesla cars (04:39) OpenAI's mission and board of directors (05:27) Elon Musk's lawsuit and its implications (06:26) The financial aspect of the lawsuit (07:45) The role of a CEO (08:42) The vision for the company (09:27) Neil's role as CEO (10:22) Managing finances and vision (11:06) The 10-year vision for the company (12:02) Global expansion and M&A (13:22) Work-life balance as a CEO (14:16) The challenges of being a CEO (14:55) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.
15ph
22 Thg03, 24
In episode 2703, we delve into the utilization of GPTs to enhance efficiency within organizations. We examine the significance of dedicated AI teams and the implementation of AI for productivity improvement. Additionally, we discuss the concept of an AI working group, emphasizing its importance in comprehending the tasks and requirements of various departments.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Smart examples of GPTs at work, The most valuable media channels, How Brian Johnson sold for $400M, and more (01:15) Dedicated AI team in organizations. (03:36) The role of an AI working group. (04:29) Examples of using GPTs at work. (05:28) The most valuable media channels. (06:02) Identifying the right media channels. (07:53) Bringing people to the point of sale. (08:22) The value of email, YouTube, and online communities. (09:20) Partnering with influencers for maximum impact. (10:45) Building an audience for business growth. (12:39) Controlling attention and selling products. (13:42) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu  See omnystudio.com/listener for privacy information.
13ph
21 Thg03, 24
Kevin Espiritu, founder of Epic Gardening, shares his journey from starting a gardening blog to building a multi-million dollar business. He discusses the growth of his YouTube channel, the importance of SEO and content strategy, and the acquisition of other gardening blogs to expand his reach.    Watch the full interview here: https://youtu.be/dticDXdRuh8    TIME-STAMPED SHOW NOTES: (00:00) Wearing the hat: winning the biggest deal (01:01) Building epic gardening (03:47) The botanical interests deal (05:14) How wearing the hat made a difference (06:06) The angle of the botanical interests deal (09:28) Getting into gardening (10:54) Finding a hobby outside of business (12:44) Going all-in on epic gardening (20:33) Acquiring blogs for growth (25:48) The future of SEO (27:09) The importance of email marketing Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)   Leave Some Feedback:    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.
27ph
20 Thg03, 24
In episode #2702, we discuss the power of influencer marketing and its impact on stocks. We delve into two recent examples: Oprah Winfrey's departure from the WeightWatchers board and her public admission of using weight loss drugs, which led to a significant decline in the company's stock, and Marques Brownlee's negative review of Fisker's electric car, resulting in a sharp drop in the company's stock value. We also touch on the challenges faced by media companies like Vice and the importance of experimentation in staying ahead in the ever-changing marketing landscape.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How one influencer tanked a stock by 80%, How are marketers staying ahead in a world of unknown, The fall of a $5.7B company, SEMrush SEO crushing it? (00:39) Neil explains how Oprah Winfrey's departure from Weight Watchers and her use of weight loss drugs affected the stock. (02:56) Eric Siu shares how influencer Marques Brownlee negatively impacted Fisker's stock by giving a negative review of their car. (05:06) Eric and Neil discuss the bankruptcy and downfall of Vice media company. (08:53) Neil and Eric talk about the challenges of staying ahead in a rapidly changing marketing environment and the importance of experimentation. (09:54) Experimentation is key to staying ahead in business. (10:33) Neil Patel discusses using private data and AI to find trends. (11:34) Neil Patel explains the strategy of updating old content to improve SEO. (12:27) Eric Siu shares the success of Semrush's SEO strategy. (14:19) Discussion on Semrush ranking for irrelevant keywords (15:12) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu  See omnystudio.com/listener for privacy information.
15ph
20 Thg03, 24
In episode #2701, we discuss the potential ban of TikTok and its impact on influencers and marketers. We delve into the estimated worth of TikTok and the likelihood of it being acquired by another company. Additionally, we touch on the recent Google update and how it has affected organic traffic. We share our thoughts on the proposed four-day work week by Bernie Sanders and the potential trade-offs it may entail. Finally, the episode concludes with a discussion on a controversial marketing campaign that uses race to promote a product.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: What a TikTok Ban means for advertisers and marketers, Google gets a big boost after the March update, Bernie Sanders' 4-day workweek, Advil pain equity ads (00:37) The value of TikTok is estimated to be around $16 billion, but it is believed to be worth closer to $100 billion. (03:00) Eric Siu reveals that Google benefited from its recent update, particularly in the travel and hotel section. (06:20) Bernie Sanders proposes a four-day work week, sparking debate about the potential impact on businesses. (08:26) Neil Patel suggests implementing term limits and age limits for politicians to ensure they stay informed about current technology and trends. (09:48) Neil Patel and Eric Siu discuss their limited knowledge about Facebook. (10:01) Eric predicts that this election year will bring about significant changes. (10:44) Eric shares a tweet about a controversial Advil commercial promoting pain equity. (12:31) Neil and Eric condemn companies for exploiting woke ideology for profit. (12:48) They discuss the unethical use of race and systemic racism for marketing purposes. (12:55) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.
13ph
19 Thg03, 24
In episode #2700, we discuss the new SEO feature released by TikTok and its potential impact on social media content creation. We delve into the process of creating social media content and share our own strategies for ideation. The conversation also touches upon the recent ban on TikTok in the US and its potential consequences for the social media industry. We highlight the importance of understanding data privacy and the prevalence of data tracking across various platforms. Additionally, we explore the ideal posting frequency for different social networks and provide insights based on our own experiences. The episode concludes with a discussion on the effectiveness of podcast advertising and its impact on businesses.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Tiktok releases new SEO feature, US House Bans TikTok, The ideal posting frequency for each social network (you’re not going to like the Facebook data), What it's like to be on a big podcast (00:41) Neil Patel explains TikTok's new feature for keyword insights (01:23) Neil Patel discusses the popularity and video suggestions in TikTok's keyword search (02:35) Eric Siu talks about the potential ban of TikTok in the US (03:12) Neil Patel expresses his belief that TikTok won't disappear completely (04:22) Eric Siu mentions that all social platforms collect user data (05:11) Neil Patel shares the story of Target's pregnancy prediction based on purchase patterns (06:14) Eric Siu discusses the retaliation between the US and China in terms of social platforms (07:24) Neil Patel predicts that TikTok will not be permanently banned and may be divested (08:40) Neil Patel introduces the topic of ideal posting frequency for social networks (12:12) Eric Siu discusses the benefits of being on a big podcast. (13:28) Eric Siu shares a story about a poker player who bought products after hearing about them on a podcast. (15:24) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.
15ph
18 Thg03, 24