The GaryVee Audio Experience | Podcast - Nhac.vn

In this episode, I break down the most critical shifts happening in modern marketing and share the core strategy I believe will define success for the next decade. I explain why traditional measurements like GRP are outdated and why an obsession with "measuring brand" is an excuse for bad work. You'll hear about the "campaign mindset" that is failing Fortune 500 companies and why the future of marketing is all about the "barbell strategy"—going all-in on extreme digital creative (AI/social) and extreme analog experiences.You’ll learn about:Why "Views Achieved" is the Most Merit-Based Marketing MetricThe Two Massive Flaws Killing Fortune 500 Marketing: Campaign Mindset and Fake ReportsThe Barbell Strategy: Going Extreme Digital and Extreme AnalogWhy Real-Life Experiential Content Will be Put on a PedestalThe D.I.E. (Delusional, Insecure, Entitled) Mindset of Creative Leaders

In this keynote from Expo West, I share my current strategy for conquering the evolving media landscape, which has shifted from "social media" to "interest media" where content finds its audience. I explain why CPG brands must view themselves as media companies and aggressively invest in organic content creation across multiple platforms, dedicating at least 20% of their marketing budget to organic social production.  You’ll learn about:Why I'm Tired of Brands Ignoring Organic SocialThe Secret Connection Between YouTube Shorts and Gemini LLMAI is the New Internet: Why You're Not Too LateMy 20% Rule for Organic Social Production (Even for Small Brands)How to Become a Media Company That Sells a ProductWhy Efficiency (Not Hustle) is the Key to Finding More TimeThe Danger of Compromising Culture and IngredientsI reveal the crucial role of YouTube Shorts in feeding the Gemini Large Language Model (LLM) to help your products show up in search results. Plus, I tackle the panic around Artificial Intelligence (AI), confirming that you are not behind and providing immediate steps to start leveraging these powerful tools to become more efficient and win the future.

In this episode of the GaryVee Audio Experience, I sit down with executives from a major CPG company to break down the biggest shifts happening in marketing right now. I talk about why cost-cutting is a flawed philosophy, why attention is the only true asset, and how the "underdog mindset" must translate into spending money wisely.  You’ll learn about:Why I believe 20% of your entire marketing budget should be allocated to organic social media creative production.The massive opportunity in Live Social Shopping for CPG brands.The single most important piece of career advice I have for mid and young professionals.Why creative must be validated organically before you spend working media dollars.How YouTube Shorts are "feeding the LLMs on Gemini" and why this matters for your brand.

In this episode, I give a fiery keynote to thousands of real estate agents, delivering my "Jersey tough love" on the massive shifts happening in their industry. I lay out a non-negotiable, daily content strategy, explain the "P and H" framework for multi-platform dominance, and warn why the rise of AI makes years of experience "worth zero." I discuss the limited window for free attention arbitrage and why reputation—your personal brand—is the only thing that will matter in the coming decade. I challenge agents to stop being "romantic about yesterday" and start putting in the work today. You’ll learn about:Why Attention is the Most Important AssetThe "P and H" Content Framework (Platforms and Handles)How to Create Content That is Selfless, Not SelfishWhy Posting Daily Content is Non-NegotiableThe Limited Window for Free Attention ArbitrageWhy Your Knowledge is Worth Zero in the Age of AIHow to Use YouTube Shorts to Win on Google's Gemini AI

In this episode of the GaryVee Audio Experience, I dive into the essential components of a truly happy and successful life: perspective, self-love, and a redefined sense of success. I break down why the simple act of being grateful is the foundation of my work ethic and why "luck" isn't what you think it is. I also share my unique take on the relationship between ego, humility, and self-esteem.You’ll learn about:The 400 Trillion to One Odds of Being YouWhy Ego Is Just Pure InsecurityThe "Constellation" of Self-Esteem, Confidence, and HumilityHow to Counter Hate with LoveWhy You Must Be Kind to Yourself Before Anyone ElseThe Strategy to Get Everyone to Love ThemselvesWhy We Must Change the Definition of Success from Money

In this episode of the GaryVee Audio Experience, I talk about the two most critical actions you must take in 2026 to double your revenue: embracing AI and leveraging "unscalable" old-school practices. I argue that Google AdWords is dying and that every piece of content you make today is being indexed by AI bots that will eventually recommend services to customers. I also share the simple, guaranteed analog strategy of reaching out to every former client you've ever had.  You’ll learn about:The Imminent Impact of AI on Every BusinessWhy Google AdWords is the New Yellow PagesHow to Test Your Ads for Free Before Paying for MediaThe Barbell Effect: Extreme Tech Meets Extreme AnalogThe Importance of Content Volume and FormSubstack: The New Platform for Writers to Generate RevenueThe Guaranteed Way to Become "Top of Mind" with Former Clients

In this episode, I speak to an audience of entrepreneurs about how technology is resetting the business landscape, from the rise of AI to the explosion of experiential events and alternative sports. I dive deep into the changing competitive landscape, where the convergence of social, blockchain, and AI is creating new battlegrounds for attention. I stress that building a personal or company brand is the single most important long-term strategy, and I share my belief that the individual person is about to build a billion-dollar corporation. I also answer questions about the future of live shopping, my hiring philosophy, and why I waited years to raise capital for VaynerMedia. You'll learn about:The Convergence of AI, Blockchain, and Social MediaWhy Attention is the #1 CurrencyThe Explosive Opportunity in Experiential Events and Alternative SportsWhy the Boom in Collectibles "Hasn't Even Begun"My Hiring Strategy: Focusing on Self-Confidence over InsecurityHow to Navigate Capital Issues and the Power of PatienceWhy the Blockchain is a Vital "Ledger of Proof"

In this episode of the GaryVee Audio Experience, I sit down with Jon Evans to discuss the enduring truth of marketing, the massive mid-funnel opportunity, and the challenges facing corporate marketers today. I share my foundational belief that relevance leads to purchase and explain how I used this principle to grow my father's business, Wine Library. I'm "flabbergasted" by the amount of money still wasted on unvalidated creative and make the case for why marketers are losing credibility with "fake data." You'll learn:The unchanging business truth that relevance leads to consideration and purchase.Why I believe the mid-funnel—organic social media creative—is the biggest opportunity in marketing.My strategy for validating creative for free on social media platforms before spending media dollars.Why I am seeing CFOs show more belief in modern marketing strategies than CMOs.Why Live Social Shopping and YouTube Shorts are the most important trends for any product-selling business today.The number one trait of a successful marketer is the "lack of fear of losing their job"

In this episode of the GaryVee Audio Experience, I talk about the single biggest mistake I see ambitious people making today: failing to produce enough content where attention lives. I explain why, in this "greatest era ever for opportunity", you are "fundamentally irrelevant" if you're not on 7-10 apps. I break down why the cost of distribution is now free, why branding is vastly underpriced compared to sales, and why most people aren't posting (it has nothing to do with technology). I also discuss the coming audio revolution, and why you must act now to take advantage of the visual platforms. You’ll learn about:Why Content Production is the Quickest Path to Your GoalsThe Difference Between Branding and SellingHow to Overcome Your Insecurity About PostingWhy Distribution is FreeThe Massive Organic Opportunity on TikTokHow to Start Building Your Passion into a Career

In this episode of the GaryVee Audio Experience, I sit down with Benji, the host of New Yorker to discuss why New York City is the "greatest city in the actual world," my advice for young people navigating their careers and the AI revolution, and my takes on the Knicks, Jets, and Lions. I'm grateful that we also dived into my love for the city in every phase and the influence of New York's visual IP on VeeFriends. You’ll learn:Why I believe New York is the "most electric" and "most merit-based" city.The argument for why young, curious, and hungry people should move to New York for "the serendipity of humanity".Why I advise creative and entrepreneurial youngsters to "go full tilt on your dream" between the ages of 18 and 30.My warning that AI is a "tidal wave" and the two choices people have for dealing with it.My prediction that the Knicks "should make the finals" this year.