Connected | Podcast - Nhac.vn
Connected
Meta
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Are call centres a thing of the past? Join Dan and his guests as they explore how brands are jumping on board with messaging apps to go above and beyond for customers – and why almost everyone prefers it that way.
21ph
10 Thg05, 22
Do young people really hate the phone? Dan heads back to the beginning to uncover why we still love messaging more than any other digital communication tool, and why we’re keener than ever to use the platforms we know best.
16ph
03 Thg05, 22
If your ad appears but nobody notices it, did it even exist? In this episode, Dan gets the experts' view to understand attention: what it is, how to get it from your audience, how to keep it, and how science has evolved to measure it.
24ph
26 Thg04, 22
How well does your feed know you? Experts join Dan to explore the changing consumer relationship with online advertising, and ask how brands are adapting for a more transparent future. People want a personalised experience – but what data are they prepared to give in return?
21ph
13 Thg04, 22
When 90s super-nerds created the first internet banner ads, they weren’t even sure what to do with them. Dan and his special guests explore the rise of online ads, from their humble beginnings in a San Francisco basement to the sophisticated targeting tools we have today.
25ph
07 Thg04, 22
From rugby to rowing, sport is a way of life for Kiwis, and the New Zealand Olympic Team has harnessed that passion. Tom Hern finds out how the Silver Fern is bringing elite athletes to the world, with NZ Olympic Committee Commercial Director Sharon van Gulik, and Saatchi & Saatchi New Zealand’s Chief Creative Officer Toby Talbot.
24ph
18 Thg11, 19
Whittaker’s has been a New Zealand icon for more than 120 years. Tom Hern joins their Marketing Manager Jasmine Currie and MBM Business Director Hannah Eastwood to find out how a beloved soft drink and Nigella Lawson have helped them build on generations of customer love in a digital age.
23ph
04 Thg11, 19
We can learn many things from other places, but it’s the different approaches to creativity that are really interesting.Regular host Jules Lund introduces our local guide Tom Hern as we head to New Zealand to pick the brains of some of Aoteroa’s finest creative minds, to unearth ideas that thrive in a connected world.
02ph
04 Thg11, 19
